Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li, Josh Bernoff
Publisher: Harvard Business Review Press
Release Date: March 25, 2008
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.