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According to recent research the color, shape, taste and even name of a tablet or pill can have an effect on how patients feel presceiption their medication. Choose an appropriate combination and the placebo effect gives the pill a boost, improves outcomes Colors of prescription drugs might even reduce side effects.

Now, researchers at the University of Bombay, New Mumbai, India, have surveyed users of over-the-counter OTC medication to find out just how much the color of a tablet influences patient choice. Writing in the International Journal of BiotechnologyR.

Srivastava and colleagues report that red and pink tablets are preferred over other colors. Their survey of people showed that for three quarters of people the color and shape of their tablets act as a memory tag for compliance.

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Prescriptiin, they found that 14 percent of people think of pink tablets as tasting sweeter than red tablets whereas a yellow tablet is perceived as salty irrespective of its actual ingredients. Twice as many middle-aged people preferred red tablets as Colors of prescription drugs adults and more women chose red tablets as were chosen by men.

Color seems to be integral component of an OTC product, the team says. Patients may trust their doctor or pharmacist, but this does not mean they will take the bitterest pill.

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They point out, however, that surprisingly little attention has been paid to this aspect of pharmaceutical formulation. Mature cougar wanted research Colors of prescription drugs implications for marketing OTC medication to different age groups and to men and women. However, given that drufs in taking medication strongly depends on the patient's perception of that medication the study could also have important connotations for improving effects.

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If patients are disinclined Colors of prescription drugs take a tablet they consider bitter or sour or because they simply do not like the color, then a change of aesthetics might be needed. The same research might apply equally to prescription medicines.

colored pills First of all, color helps the consumer distinguish the non-prescription or prescription medications from other tablets or capsules. As testimony to the. A significant example of the critical role colors play is the competition between two prescription medications for male virility: Viagra and Levitra. Studies have shown that we associate drug colors with specific effects that of all United States hospital patients receive incorrect medication.

Materials provided by Inderscience Publishers. Content may be edited for style and length. Science News.

Story Source: Journal Reference: Srivastava, Aarti T. Some aesthetic considerations for over the-counter OTC pharmaceutical products. Cite This Page: ScienceDaily, 19 January Inderscience Publishers.

Color and shape of pills affects how patients feel about their medication. Retrieved August 2, from www.

Which Prescription Drugs Are Commonly Abused? According to the National Institute on Drug Abuse, the three classes of prescription drugs that are often. Do colors really matter here? The answer is: Yes, they do. The colors of medication are of great importance to both producers and consumers in. Studies have shown that we associate drug colors with specific effects that of all United States hospital patients receive incorrect medication.

An international team has now Researchers found more value in fixed-dose combination pills that contain more than one type of medication, Below are relevant articles that may interest you. ScienceDaily shares links with scholarly Colors of prescription drugs in the TrendMD network and earns revenue from third-party advertisers, where indicated. On the Keto Diet?

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